Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 330 locations in over 150 cities and 14 countries across Asia and Africa, including India, UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, Sri Lanka, Bangladesh, Nepal and Singapore.

Today, VLCC:

  • Manages one of the largest chains of Slimming, Beauty & Fitness centres across Asia;
  • Operates one of Asia’s largest networks of vocational education academies in Beauty & Nutrition;
  • Manufactures in Switzerland and the company’s plants in India and Singapore, a comprehensive range of skin care, hair-care and body-care products as well as nutraceuticals under the VLCC Natural Sciences™, SkinMTX™, BelleWave™, Enavose™, VLCC Slimmer’s™, VLCC Shape Up™, Specifix™ and VLCC Wellscience™ brands, which are retailed through over 250,000 retail outlets and beauty salons globally


The guiding vision of the VLCC Group is "Transforming Lives”.

By "Transforming Lives”, we imply transforming self, spreading wellness and transforming thde future. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Vandana Luthura in 1989. They remain the foundation upon which we continue to build our success today.


To be the preferred brand in health and beauty business, nationally and internationally by building loyalty, exceeding internal and external customer expectations adding value to our stakeholder’s investment.


VLCC and Mrs. Vandana Luthra has won ‘Asia’s Greatest Brands & Leaders 2017’ award. The ‘Asia’s Greatest Brands & Leaders 2017’ award is a premier felicitation event, which honors the top 100 brands and leaders from Asia. The award event was organized by URS – AsiaOne magazine and UWG Media Consulting P.L. with process review done by Pricewaterhousecoopers P.L.
VLCC won the ‘Best Wellness Centre’ in the Big Delhi Pride Awards held by 92.7 BIG FM
VLCC bagged the award for ’The Best Wellness Brand in Kolkata’ under retail category at the prestigious Times Business Awards 2018. Times Business Awards has been recognising excellence in the field of retail, marketing, real estate and other sectors for the past 7 years.
VLCC Institute pass-out, Dr. Dt. Sheenu Sanjeev won the ‘Best Dietician & Nutritionist - DELHI NCR’ award at India Healthcare Awards 2018. The prestigious awards honour the achievers, leaders and innovators for demonstrating creativity and excellence in the Healthcare Sector
VLCC Personal Care has been awarded the Certificate of Excellence in Recognition of Smart Innovation by the prestigious Inc. magazine. We were awarded in People Practices and Product categories.
We won the Best Day Spa Leadership Award at Stars of the Industry Spa & Wellness Awards 2015 event held in Mumbai on Feb. 14th 2015. One of the leading honours in the industry, the award acknowledges excellence of care and service standards.
At the Indian Salon & Wellness Congress 2015 concluded last week, one of India biggest events for the wellness industry, VLCC Institute of Beauty & Nutrition was felicitated with the Best Creative Resource Supplier of The Year while VLCC Health Care Ltd. was awarded for its Outstanding Contribution to the Aesthetics Industry.
VLCC Acne 3 Day On Spot Corrector was recognised as the best product in the Acne Treatment category at the prestigious Femina Beauty Awards 2015, an event attended by some of the most beautiful faces from the world of glamour and the who who of the Indian beauty industry. Femina is India largest read English women magazine and the award winning products were selected through a short-listing by a panel of experts and a nation-wide poll.
We have been recognized as the Best Salon Chain (East) at the L’Oréal Professional Indian Hairdressing Awards 2014-2105. The award reinforces our commitment towards delivering quality standards and offering the very latest in beauty trends to our customers.
BT Emerging Companies Award 2014
Award of Super Brand Status 2014-15.
Founder & Mentor, Mrs. Vandana Luthra receives Padma Shri Award, 2013 One of India highest civilian award
VLCC Institutes awarded 2013 Beauty Training School of the Year at the 3rd National Awards on Excellence in Education
VLCC Beauty Zone won the prestigious Retailer Customer Service Awards 2013 in Excellent Customer Service in Kiosk Retail category, May 2013. The 2013 Customer Service Awards celebrates excellence, best practice and innovation in customer service in retail and consumer services industry.
VLCC Day Spa awarded the Best Salon title at the prestigious GeoSpa AsiaSpa India Awards 2012, April 2013. Hailed as the highest honour in the field of wellness and health, GeoSpa AsiaSpa India are much sought after awards given in recognition for excellence in the spa industry.
VLCC Institute of Beauty & Nutrition adjudged as the Best Creative Resource Supplier of the Year at Indian Salon Congress, 2013. This award recognizes the Training School/ Beauty Institute that provides the best training inputs for beauty professionals in India.
VLCC featured in Inc. India 500 list, 2013 the most comprehensive ranking of India fastest-growing mid-sized companies.
Product of the Year 2013 For VLCC VTRON CTSTM, VLCC latest weight-management service innovation, and VLCC Shape-Up Slimming Oil.
Best Private Equity-backed Company in Consumer Products/Services Category at the VC Circle Awards, 2013 Recognizes the most outstanding private equity backed Indian companies who have had a long-standing impact on the economy and the industry.
Product of the Year 2012 For VLCC Daily Protect Anti-Pollution Lotion SPF 15
Power Brands Hall of Fame Corporate Icon of the Year Award, London 2011 Woman business leader Award by Power Brand Icon
Women Leaders in India Forum, 2009 Women Business Leaders in Health Care
Retail Congress, 2009 Award for Woman Super Achiever in Retail.
Rajeev Gandhi Women Achiever, 2008.
The Department Of Industrial Policy and Promotion, Ministry of Commerce & Industry Govt. of India, made Mrs. Luthra a member of the Task force on women entrepreneurs acknowledging her steadfast dedication towards liberating women through education and empowerment.
Images Retail Awards, 2007 VLCC Alive awarded the Most Admired Retailer of the Year for its innovative concept.
PHD Chamber of Commerce & Industry, 2007 Outstanding Businesswoman Award.
Amity Woman Achiever Award, 2006 for promoting Health and Fitness solutions.
Images Retailer of the Year Award 2006 For contributions towards Health & Beauty.
The FICCI Ladies Organization, (FLO) April 20, 2005 Honoring the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a successful business woman in the Health & Fitness category.
Best Beauty & Wellness Company Mega Excellence Award.
ICICI Bank Retail Excellence Award 2005 Health & Beauty.
Images Retailer of the Year Award 2005 For contributions towards Health & Beauty.
Whirlpool/Gr8 Magazine, 2004 Award for the Woman Entrepreneur of the Year.
Images Retailer of the Year Award 2004 For contributions towards Health & Beauty.
The Institute for Marketing Management (IMM), 2004 Award for the Woman Entrepreneur of the Year.