Mission & Vision

VLCC’s mission since inception has been to transform lives by making India’s beauty and wellness accessible to women and men everywhere which we believe empowers our consumers to look good, feel good and get the most out of life. In doing so, VLCC has been the category leading Beauty & Wellness master brand, serving consumers across 11 countries, 135 cities and 310 locations in South Asia, South East Asia, GCC Region and Africa, with a comprehensive portfolio of beauty & wellness services, personal care and nutritional products as well as vocational education in beauty & nutrition.