Olaplex

No.1 Bond Multiplier®

BEGINNING THE REBUILDING

This concentrated first salon step rebuilds broken disulfide bonds and begins the process of preventing damage and repairing hair.

No.2 Bond Perfector®

PURSUING HAIR PERFECTION

• Our second salon step continues to rebuild and restore any remaining broken bonds ensuring the strongest, shiniest, and healthiest hair possible.

The process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage.

• You can use Olaplex to restore compromised hair, or add it to another service

Rainbow Colors

INTRODUCING Optical color shock for maximum impact! The Intense Micro Pure Pigment Technology in Rusk® Deepshine®

• Direct saturates hair with intense, vibrant color while Advanced Marine Therapy leaves it looking and feeling healthy. The unique cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects.
• Mix NEW Direct Clear with any Direct shade to create a range of beautiful pastels.
• Ammonia-free. PPD-free. Pure Creativity.
• Pure Artistry. Unlimited Possibilities!

WHAT IS IT? Rusk® Deepshine® Direct saturates hair with intense, vibrant color.

• Now, with NEW Direct Clear, TEAL, YELLOW, WHITE, ORANGE, MERLOT, GREEN, BLUE are used direct or can be blended into a range of softer colors. NEW Direct Clear can also be used alone for illuminating shine with no color deposit. Advanced Marine Therapy leaves hair looking and feeling healthy. It’s an ammonia-free, PPD-free formula. WHO IS IT FOR? Anyone looking for intense, vibrant color, soft pastels or, simply, illuminating shine. WHAT DOES IT DO? The unique cream can be used, straight from the tube, to deliver many shades of vibrant color. It allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects.

Smartbond

SMARTBOND is a new protective and strengthening service for Hair .

SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and haircolor)

HAIR TYPE

• Damaged Hair -Sensitized Hair -Dull hair -Coloured -Highlighted -Bleached

RESULTS

• Reinforced -More resistant -Softer -Shiny

To be put in colors, lighteners & bleaches. Bond protecting & strengthening action during technical services.

Pre Shampoo to be applied on hair after rinsing color or bleach. Finishing action after the service helping rinsing off all chemical residues breaking weak bonds.

To be every 3 shampoos, after your shampoo. Rinse. The Step 3 continously strengthens the fiber week after week

KERAFUSION

What is Kerafusion Keratin Treament: It is the latest and one of the most innovative Keratin Treatments available globally. It is a specially formulated protein complex that eliminates frizz and out of control curls and leaves hair silky, shiny and healthy.

• How does Kerafusion Keratin treatment instantly straighten and smoothen Hair? As the liquid keratin treatment is applied on the hair, it penetrates deep into the hair cuticle, filling all the porous areas and with the help of a blow-dryer and flat-iron the treatment is then sealed into the cuticle smoothening the hair. Things to be considered after the Keratin treatment
• The use of a Sulfate-Free Shampoo and Conditioner is mandatory after the Kerafusion Keratin Treatment is performed, as sulfates tend to strip the treatment from the hair much quicker.
• Shampooing the hair daily, could cause the treatment to fade quickly and hence it is recommended to shampoo the hair only thrice a week.
• The use of Henna or Metallic Dyes before or after the Kerafusion Keratin Treatment is not recommended
• Any chemical service such as highlighting, coloring or rebonding is recommended prior to the service. Doing a chemical service after doing the Kerafusion Keratin Treatment may cause the treatment to strip out of the hair
• Oiling the hair would create a build up in the hair and hence it is advised to restrict from frequently oiling the hair
• Swimming is not recommended after the Kerafusion Keratin Treatment is performed as the chlorine in the water would cause the treatment to fade away faster.
• The treatment lasts an average of 12 weeks

What is a Cysteine Complex Treatment ? Cysteine is a compound already found in hair, and it makes up about 40% of hair's natural protein composition. Cysteine Complex works in synergy with hair's existing proteins to restructure, soften, and release entanglements/ curls from hair.

• How does it repair the hair from the inside out ? When hair is shampooed using a high pH Shampoo such as the Pure Deep Cleansing Shampoo, the hair cuticles open up. Then the Cysteine Treatment is applied on the hair. The combination of a high pH Shampoo with a low pH product like the Cysteine Complex, helps the product to penetrate inside the cuticle, but because of the absence of any harsh chemicals such as Ammonia the product cannot penetrate inside the cortex and works between the cuticle and cortex. It is here that the Cysteine proteins are released which helps to rebuild the lost protein chains in the hair and this is how Cysteine repairs the hair from the inside out
• The treatment lasts an average of 12 weeks

How does Cysteine Complex Treatment work?

• The treatment penetrates inside the hair shaft delivering important conditioning and moisturizing benefits, which improves the overall strength of the hair, making it soft and shiny and restoring hair to its healthy state.
• Cysteine has many antioxidant properties and when bonded to the hair shaft it promotes increased stability and strength of the hair. It contains no artificial ingredients or harmful chemicals which would affect the health of the hairdressers or their clients.
• Contains only the finest botanical ingredients and pure proteins. No artificial ingredients or harmful ingredients used that affect the health
• Reduces frizz in the hair, giving a natural smooth look to the hair with brilliant shine and softness
• Works excellent on hair damaged by chemical treatments, frequent use of hot styling tools and overexposure to sun
• Makes hair more manageable by providing intense conditioning and moisturizing and improving the overall quality and texture of hair

MOROCCAN OIL

Get the silky, shiny and healthy hair you've always wanted. Moroccanoil® Treatment is the product that pioneered oil-infused hair care and created the worldwide buzz on argan oil.

• The original foundation for hairstyling, Moroccanoil Treatment can be used as a conditioning, styling and finishing tool. Infused with antioxidant-rich argan oil and shine-boosting vitamins, this completely transformative hair treatment detangles, speeds up drying time and boosts shine—leaving you with nourished, manageable and smooth hair with each use. Outshine the rest.

Hair becomes damaged from the use of styling products, blow drying and straightening, and the weather, as well as environmental factors, like air conditioning, heating, and smog.

• Repair Damaged Hair with Moroccan Oil. Argan oilis naturally high in fatty acids and vitamin E, making it a good treatment for damaged hair.
• Why Moroccan Oil is Beneficial for Hair
• Moroccan oil is made from the fruit of the argan tree, which grows only in Morocco. Because these trees take 30 to 50 years before they produce fruit, pure Moroccan oil is fairly rare.
• The fatty acids in Moroccan oil are what give this oil its antioxidant properties, making it an ideal natural product for use on hair.
• Moroccan oil also contains vitamin E, a naturally occurring antioxidant. The combination of these fatty acids and antioxidant properties make Moroccan oil not only good for hair, but also for use on the skin
• Moroccan Oil to Prevent Split Ends
• Regular use of Moroccan Oil on hair can help reduce the occurrence of split ends, particularly for those with dry hair. For people who want to grow their hair long, split ends can become a problem. Moroccan oil penetrates deep into the hair shaft, strengthening each hair strand and reducing the likelihood of split ends. Those who regularly apply this nourishing oil helps users to grow longer and stronger hair. Many people choose to buy Moroccan oil shampoo and conditioner for use on their hair every time they wash.
• Control Frizzy Hair with Moroccan Oil
• Because of the lightweight nature of the oil, it is an ideal choice for those looking to tame uncontrollable, frizzy hair. Rich in vitamin E, omega-3, and omega-9 fatty acids, argan oil smoothes dry, frizzy hair without weighing it down and making it look greasy and flat. Whether it is due to chemical damage or environmental factors, a few drops of oil rubbed between the palms of the hands and then smoothed over the hair helps to tame flyaway hair immediately.
• Moroccan Oil for Shiny Hair
• When hair is strong and healthy, it has natural shine to it. Hair easily becomes damaged from the environment, styling, diet, and overall health, and various other factors. Often, those with longer hair have trouble getting it to look and feel soft and naturally shiny. Due to its many moisturizing properties, Moroccan oil aids in restoring hair to its natural shine and softness, no matter what its length. For those looking to treat dull, lifeless-looking hair, a hair mask may be useful. Regular treatment on a weekly basis helps restore and maintain luscious hair to make it look and feel healthy and shiny.

Repair Damaged Hair with Moroccan Oil

• Argan oil is naturally high in fatty acids and vitamin E, making it a good treatment for damaged hair. Hair becomes damaged from the use of styling products, blow drying and straightening, and the weather, as well as environmental factors, like air conditioning, heating, and smog. Due to its antioxidant properties, argan oil is a perfect choice for those looking to repair their damaged hair. The hair is strengthened and deeply moisturized from the follicle to the tip. Hair elasticity can be improved and hair loss can be reduced. Moroccan oil hair care products vary in how much Moroccan oil they contain. For an intense treatment for severely damaged hair, pure Moroccan M oil may be a good option.

Use Moroccan Oil to Style Hair

• Many styling products contain harsh chemicals that actually damage hair. Styling products can also make hair look and feel heavy, greasy, and lifeless. Due to its lightweight, non-greasy feel, Moroccan oil can be used to style hair while nourishing and protecting it at the same time. A few drops of Moroccan oil applied to damp hair before blow drying, straightening, or curling helps to protect the hair from heat damage and create a smooth finish. Whether used to straighten or curl the hair, this versatile oil provides a long-lasting hold that is flexible without losing volume or body and without being stiff or sticky.