VLCC is widely recognized for its weight loss and beauty solutions. The company has made its name in the industry for its scientific and therapeutic approach toward its offerings, be it wellness services or personal care products, and more. Founded by Mrs. Vandana Luthra in 1989, today VLCC has the largest scale and breadth of operations within the beauty and wellness services industry in India and abroad. They have expanded to four main business wings, Wellness, Personal Care Products, Vanity Cube and Institute.

With a staff strength of over 4,000 professionals, including medical doctors, nutritionists, physiotherapists and cosmetologists, and having served over five million consumers (including repeat consumers), VLCC is a category leader with the leading market share and number of company owned outlets in the Indian beauty and wellness services market.

Having served over 10 million customers since its inception, VLCC is the largest and most-preferred brand in the Wellness domain in the countries it operates in.

VLCC has revolutionized the wellness industry to acquire the status of being the Number 1 Wellness Brand across South Asia, South East Asia and the Middle East, with a presence in over 300 locations across 121 cities and 16 countries with direct company managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar and Kuwait.

VLCC Institutes of Beauty & Nutrition that have grown to become India largest chain of vocational education academies in the beauty and nutrition training segment with 69 campuses, training nearly 10,000 students annually and offering courses in multiple disciplines.

The company has leveraged it’s exclusive consumer database, and our insight into evolving beauty and wellness needs to build and grow a diversified product portfolio in-house, through our Subsidiary VLCC Personal Care Limited and market over 169 skincare, haircare, bodycare, functional foods and fortified foods products under the VLCC Natural Science, SkinMTX, BelleWave and Enavose brands, to name a few, which are not only used as consumables in treatments and therapies at VLCC Wellness Centres but are also retailed through over 72,000 outlets in India, apart from retail outlets in 20 countries.


Self-transformationSpread happiness Imbibe every individual with wellness for life Three mantras stand tall as the company pillars of strength. Till today, they remain the firm foundation of VLCC continuing success story.

Transforming Lives




VLCC and Mrs. Vandana Luthra has won ‘Asia’s Greatest Brands & Leaders 2017’ award. The ‘Asia’s Greatest Brands & Leaders 2017’ award is a premier felicitation event, which honors the top 100 brands and leaders from Asia. The award event was organized by URS – AsiaOne magazine and UWG Media Consulting P.L. with process review done by Pricewaterhousecoopers P.L.
VLCC won the ‘Best Wellness Centre’ in the Big Delhi Pride Awards held by 92.7 BIG FM
VLCC bagged the award for ’The Best Wellness Brand in Kolkata’ under retail category at the prestigious Times Business Awards 2018. Times Business Awards has been recognising excellence in the field of retail, marketing, real estate and other sectors for the past 7 years.
VLCC Institute pass-out, Dr. Dt. Sheenu Sanjeev won the ‘Best Dietician & Nutritionist - DELHI NCR’ award at India Healthcare Awards 2018. The prestigious awards honour the achievers, leaders and innovators for demonstrating creativity and excellence in the Healthcare Sector
VLCC Personal Care has been awarded the Certificate of Excellence in Recognition of Smart Innovation by the prestigious Inc. magazine. We were awarded in People Practices and Product categories.
We won the Best Day Spa Leadership Award at Stars of the Industry Spa & Wellness Awards 2015 event held in Mumbai on Feb. 14th 2015. One of the leading honours in the industry, the award acknowledges excellence of care and service standards.
At the Indian Salon & Wellness Congress 2015 concluded last week, one of India biggest events for the wellness industry, VLCC Institute of Beauty & Nutrition was felicitated with the Best Creative Resource Supplier of The Year while VLCC Health Care Ltd. was awarded for its Outstanding Contribution to the Aesthetics Industry.
VLCC Acne 3 Day On Spot Corrector was recognised as the best product in the Acne Treatment category at the prestigious Femina Beauty Awards 2015, an event attended by some of the most beautiful faces from the world of glamour and the who who of the Indian beauty industry. Femina is India largest read English women magazine and the award winning products were selected through a short-listing by a panel of experts and a nation-wide poll.
We have been recognized as the Best Salon Chain (East) at the L’Oréal Professional Indian Hairdressing Awards 2014-2105. The award reinforces our commitment towards delivering quality standards and offering the very latest in beauty trends to our customers.
BT Emerging Companies Award 2014
Award of Super Brand Status 2014-15.
Founder & Mentor, Mrs. Vandana Luthra receives Padma Shri Award, 2013 One of India highest civilian award
VLCC Institutes awarded 2013 Beauty Training School of the Year at the 3rd National Awards on Excellence in Education
VLCC Beauty Zone won the prestigious Retailer Customer Service Awards 2013 in Excellent Customer Service in Kiosk Retail category, May 2013. The 2013 Customer Service Awards celebrates excellence, best practice and innovation in customer service in retail and consumer services industry.
VLCC Day Spa awarded the Best Salon title at the prestigious GeoSpa AsiaSpa India Awards 2012, April 2013. Hailed as the highest honour in the field of wellness and health, GeoSpa AsiaSpa India are much sought after awards given in recognition for excellence in the spa industry.
VLCC Institute of Beauty & Nutrition adjudged as the Best Creative Resource Supplier of the Year at Indian Salon Congress, 2013. This award recognizes the Training School/ Beauty Institute that provides the best training inputs for beauty professionals in India.
VLCC featured in Inc. India 500 list, 2013 the most comprehensive ranking of India fastest-growing mid-sized companies.
Product of the Year 2013 For VLCC VTRON CTSTM, VLCC latest weight-management service innovation, and VLCC Shape-Up Slimming Oil.
Best Private Equity-backed Company in Consumer Products/Services Category at the VC Circle Awards, 2013 Recognizes the most outstanding private equity backed Indian companies who have had a long-standing impact on the economy and the industry.
Product of the Year 2012 For VLCC Daily Protect Anti-Pollution Lotion SPF 15
Power Brands Hall of Fame Corporate Icon of the Year Award, London 2011 Woman business leader Award by Power Brand Icon
Women Leaders in India Forum, 2009 Women Business Leaders in Health Care
Retail Congress, 2009 Award for Woman Super Achiever in Retail.
Rajeev Gandhi Women Achiever, 2008.
The Department Of Industrial Policy and Promotion, Ministry of Commerce & Industry Govt. of India, made Mrs. Luthra a member of the Task force on women entrepreneurs acknowledging her steadfast dedication towards liberating women through education and empowerment.
Images Retail Awards, 2007 VLCC Alive awarded the Most Admired Retailer of the Year for its innovative concept.
PHD Chamber of Commerce & Industry, 2007 Outstanding Businesswoman Award.
Amity Woman Achiever Award, 2006 for promoting Health and Fitness solutions.
Images Retailer of the Year Award 2006 For contributions towards Health & Beauty.
The FICCI Ladies Organization, (FLO) April 20, 2005 Honoring the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a successful business woman in the Health & Fitness category.
Best Beauty & Wellness Company Mega Excellence Award.
ICICI Bank Retail Excellence Award 2005 Health & Beauty.
Images Retailer of the Year Award 2005 For contributions towards Health & Beauty.
Whirlpool/Gr8 Magazine, 2004 Award for the Woman Entrepreneur of the Year.
Images Retailer of the Year Award 2004 For contributions towards Health & Beauty.
The Institute for Marketing Management (IMM), 2004 Award for the Woman Entrepreneur of the Year.

Life @ VLCC

Join Us in Transforming And Empowering Lives

The beauty and wellness industry in India and other parts of the world has been on a growth trajectory, and we are at the forefront serving the beauty and wellness needs of over five million consumers, including both women and men. Clearly guided by our motto Transforming Lives, which seeks to spark self-transformation, spread happiness and imbibe every individual with wellness for life, we help millions of people transform their lives and continue to build on the efforts of our founder, Mrs. Vandana Luthra with the success stories of VLCC.